Brands » Spectral Stands
Spectral Audio Möbel GmbH was founded by the three brothers Frank, Heiko and Markus Krämer in 1994.
The first item of Krämer furniture was born in their father’s garage.After the initial sales success and the expansion of the "model range", came the construction of the company’s first hall with production facilities and administrative offices in Bietigheim, Swabia, Germany in 1999. The foundations had now been laid for further growth.
In 2005, Spectral took the industry by surprise with an unusual and brave market appearance.The idea behind the new look: FIRST THINGS FIRST® and the related appeal to customers, asking them to set priorities when decorating their own homes. The market responded enthusiastically to the new concept. Another production and warehouse site followed in 2006 with factory 2 in Pleidelsheim, with more product innovations and groundbreaking changes in marketing.
Today, Spectral is one of the most successful A/V furniture specialists in Europe exporting to 40 countries around the world. The company founders attribute the secret of its success to two Swabian phrases that their father gave them:
• “Work, don’t talk!”
• “Make things as simple as possible, it’ll get complicated all by itself!”
In other words: Swabian hard graft and highly functional design – assets that are at the top of Spectral’s list today.
